Blog
Introducing the North East Freelance Network
I recently launched the North East Freelance Network (NEFN), a free online platform revolutionising the way freelancers and potential clients collaborate and grow together in the North East region.
Unlocking the power of SEO for SaaS
Unlocking the power of SEO for SaaS Are you a SaaS brand looking to enhance your online presence? If so, then you must have a solid SEO strategy in place. SEO can help you achieve your desired results, but how do you design an effective strategy? In this post, I’ll
4 business benefits of local SEO
Well executed local SEO strategies result in position zero a.k.a local pack listings in the long-run. In the meantime, they also produce other tangible results.
SEO: How to measure success
Are keyword ranking positions the best measurement you can use to track the success, effectiveness, and impact of your SEO campaign?
Not quite…
My 7 step paid social process
While setting up and managing paid social campaigns can be layered and complex, my 7 step process is simple. I’ve shared the steps below that I’ll do if we worked together on social media ads from strategy to execution and reporting.
What to expect with a new SEO campaign
When you’re thinking about making your first investment in SEO, what should you expect from your SEO campaign? Here I’ll explain exactly what goes into an SEO campaign.
[Case Study] B2C Home Improvement PPC
Since working on this Google Ads campaign, I’ve increased the number of conversions each month by 148% – with a conversion being a phone call, a contact form submission, or a click-to-email.
Bookmark these SEO resources
If you’re doing SEO in-house and can’t afford to (or simply don’t want to) hire an SEO freelancer or agency, take a look at these resources as a starting point.
Pay-per-click channels to grow your business
With pay-per-click (PPC), you don’t need to wait for your customers to come to you. You can put your brand in front of them wherever they are spending their time online and get immediate results.
Marketing your business in a pandemic
In the middle of this Covid-19 pandemic, it’s far from business as usual. It can be tempting for businesses to start slashing costs and marketing is often the first area to be cut but that decision could end up costing you more in the long-term…
Small business SEO checklist
If you’re a marketer who’s been tasked with working on SEO in-house, or you’re doing the SEO for your own business, this 27-point small business SEO checklist I’ve put together should help get you started (or at least point you in the right direction).