4 business benefits of local SEO
Local SEO can connect your business with users in close proximity to you, at the exact moment they’re actively seeking your services.
Local search encompasses search terms that scream local like:
- lawyers near me
- vegan cafes near me
- web designer in [city name]
- free business support in [city name]
Some of the benefits of working on your businesses local SEO include:
1. In-bound leads
Local SEO connects your business with users in close proximity to you, at the exact moment they’re actively seeking your services.
2. Increased click-throughs
Increased real estate on search results pages and improved visibility within search improves your click-through rates, generates traffic and can translate into increases in conversions.
3. Store visits
Local pack listings are the first three search result listings, often displayed with an accompanying map. This listing means users are able to navigate straight to your brick-and-mortar site, using the ‘directions’ button provided in the search result. 71%* of people said they search for the location of a business in order to confirm its existence before going there for a first-time visit
4. Strong intent
46% of all Google searches are seeking local information and 50%* of people who did a local search on their phone went to a physical store within one day.
Connect with customers locally
Well executed local SEO strategies result in position zero a.k.a local pack listings in the long-run. In the meantime, they also produce other tangible results.
Get in touch if you’re looking for some support with your local SEO strategy.
*Stats from Search Engine Journal.