Blog
SEO for business: Tools I use
There are so many SEO tools out there but choosing the best option for your small business can feel a bit overwhelming. Where do you start? Clue: Start with this post right here!
How to optimise your Google My Business listing
Though Google My Business (GMB) Google provides a lot of space for you to display loads of information about your business in results pages but even though it’s a completely free tool, I don’t see many people making the most of it or even using at all.
Freelancers: Your next best investment
More companies are relying on freelancers to get things done. It’s an easy way to access specialised talent so it’s easy to see why. If you’re still not sold on the idea, spend a couple of minutes reading this blog post and see if it can change your mind.
One-time SEO vs. monthly SEO
Is search engine optimisation (SEO) something you have to commit to every month or can it just be a one-off activity? While we can all agree that monthly SEO is the ideal, there is an argument for one-off SEO in some cases.
My first year of freelancing
I’ve made it to one whole year of being a digital marketing freelancer here in the North East! Yay for me. Here, I’ve written a few words about what I’ve learned, who I’ve worked with and my plans for the future.
What’s involved in an SEO campaign?
In this blog post, I’ve outlined some of the activities that are involved in a typical search engine optimisation campaign and explain some specific actions you could take to improve your sites performance.
Anatomy of a basic text ad & how to test it
Google often changes the rules around Google Ads so it can be confusing for even the most seasoned PPC expert. If you aren’t sure where to begin, in this post I’ll give you a brief overview of what a basic text ad is here.
[Case Study] Branded PPC campaign
Read this case study to learn how I more than doubled the number of conversions and increased the conversion rate nearly four times over on a branded PPC campaign. Hopefully, you can learn some applicable tactics.
Should you bid on your own brand name?
It’s a common question, why pay for clicks when you can get them for free organically? Lots of companies can be hesitant about putting ad spend into their own brand terms – here are 7 reasons why you should have branded PPC campaigns.
[Case Study] Google Ads Overhaul
This Google Ads case study will walk through the steps I took to turn one of my client’s accounts around – increasing the number of conversions by 172% and reducing the cost per conversion by 65.78%.
8 free SEO tools every business should use
A common issue for small businesses is how to do SEO without spending a fortune on software and reporting tools. To be successful, you need to implement the right tools but the costs can quickly add up so here, I’ve listed some free SEO tools.
SEO – Frequently Asked Questions
I still get a funny look from people when I say “I do SEO”. Most know it has something to do with the internet but they don’t really know what it is or understand what I do. So here I’ve put together some FAQ’s all about SEO.