Since working on this Google Ads campaign, I’ve increased the number of conversions each month by 148% – with a conversion being a phone call, a contact form submission, or a click-to-email.
[Case Study] B2C Home Improvement PPC Read More »
With pay-per-click (PPC), you don’t need to wait for your customers to come to you. You can put your brand in front of them wherever they are spending their time online and get immediate results.
Pay-per-click channels to grow your business Read More »
In the middle of this Covid-19 pandemic, it’s far from business as usual. It can be tempting for businesses to start slashing costs and marketing is often the first area to be cut but that decision could end up costing you more in the long-term…
Marketing your business in a pandemic Read More »
Google often changes the rules around Google Ads so it can be confusing for even the most seasoned PPC expert. If you aren’t sure where to begin, in this post I’ll give you a brief overview of what a basic text ad is here.
Anatomy of a basic text ad & how to test it Read More »
Read this case study to learn how I more than doubled the number of conversions and increased the conversion rate nearly four times over on a branded PPC campaign. Hopefully, you can learn some applicable tactics.
[Case Study] Branded PPC campaign Read More »
It’s a common question, why pay for clicks when you can get them for free organically? Lots of companies can be hesitant about putting ad spend into their own brand terms – here are 7 reasons why you should have branded PPC campaigns.
Should you bid on your own brand name? Read More »
This Google Ads case study will walk through the steps I took to turn one of my client’s accounts around – increasing the number of conversions by 172% and reducing the cost per conversion by 65.78%.
[Case Study] Google Ads Overhaul Read More »
As a small business, the key to managing a successful pay-per-click (PPC) campaign is to narrow your focus, be as targeted as possible, and put your money into products that have the highest profit margins.
13 Google Ads tips for small business Read More »