In the middle of this Covid-19 pandemic, it’s far from business as usual. It can be tempting for businesses to start slashing costs and marketing is often the first area to be cut but that decision could end up costing you more in the long-term…
Marketing your business in a pandemic Read More »
If you’re a marketer who’s been tasked with working on SEO in-house, or you’re doing the SEO for your own business, this 27-point small business SEO checklist I’ve put together should help get you started (or at least point you in the right direction).
Small business SEO checklist Read More »
There are so many SEO tools out there but choosing the best option for your small business can feel a bit overwhelming. Where do you start? Clue: Start with this post right here!
SEO for business: Tools I use Read More »
Though Google My Business (GMB) Google provides a lot of space for you to display loads of information about your business in results pages but even though it’s a completely free tool, I don’t see many people making the most of it or even using at all.
How to optimise your Google My Business listing Read More »
More companies are relying on freelancers to get things done. It’s an easy way to access specialised talent so it’s easy to see why. If you’re still not sold on the idea, spend a couple of minutes reading this blog post and see if it can change your mind.
Freelancers: Your next best investment Read More »
Is search engine optimisation (SEO) something you have to commit to every month or can it just be a one-off activity? While we can all agree that monthly SEO is the ideal, there is an argument for one-off SEO in some cases.
One-time SEO vs. monthly SEO Read More »
I’ve made it to one whole year of being a digital marketing freelancer here in the North East! Yay for me. Here, I’ve written a few words about what I’ve learned, who I’ve worked with and my plans for the future.
My first year of freelancing Read More »
In this blog post, I’ve outlined some of the activities that are involved in a typical search engine optimisation campaign and explain some specific actions you could take to improve your sites performance.
What’s involved in an SEO campaign? Read More »
Google often changes the rules around Google Ads so it can be confusing for even the most seasoned PPC expert. If you aren’t sure where to begin, in this post I’ll give you a brief overview of what a basic text ad is here.
Anatomy of a basic text ad & how to test it Read More »
Read this case study to learn how I more than doubled the number of conversions and increased the conversion rate nearly four times over on a branded PPC campaign. Hopefully, you can learn some applicable tactics.
[Case Study] Branded PPC campaign Read More »