Pay-per-click channels to grow your business
With pay-per-click (PPC), you don’t need to wait for your customers to come to you. You can put your brand in front of them wherever they are spending their time online.
You can get immediate results and promote your content, and your business, to a highly specific audience, attract qualified traffic and leads, and grow your customer base.
Some of the most popular paid content promotion platforms you can use to promote your business include:
- Facebook Ads
- Google Ads
- LinkedIn Ads
- Twitter Ads
Facebook Ads
Facebook is the most popular social network so it makes sense that it’s a popular choice for businesses who want immediate results.
Facebook has very extensive targeting options so you can reach your target audience based on their location, demographics, and behaviours.
With Facebook Ads you have two options; you can boost posts straight from your business page pretty easily or use Facebook Ads Manager for more customisation options.
Boosted Posts
You can boost posts straight from your business page pretty easily. Boosted posts are a good option if you want to get more people to like, share, and comment on your posts.
Facebook Ads Manager
Use Ads Manager to get more customisation options. This makes them a better option if you’re trying to get more video views, shop sales, web conversions, and more.
Recommended reading: Facebook Blueprint – Free online training from Facebook
Google Ads
Google’s own advertising service allows you to place your ads in search results on google.com with the use of Google Ads or get them to appear on other websites through the Display Network.
Google Ads targets keywords that people actually use to search for information. So when you choose words or phrases that are relevant to your content, your ads appear to those people.
On top of that, you can also target users by location, language, and device. Also, by using remarketing, you can target people who have visited your site before.
Text Ads
There’s no need to wait for your website to work its way organically up the rankings with search engine optimisation (SEO). You can use text ads to see immediate results and get your business to the top of search engine results.
Display Ads
Display ads are generally much cheaper to run and have a much lower cost per click. They can help you promote your business across millions of websites, blogs, and Google sites including Gmail and YouTube.
I’d recommend using display ads if you want to increase brand awareness with a low budget.
Recommended reading: Your guide to Google Ads
LinkedIn Ads
If you’re a B2B business or targeting professionals, LinkedIn is the obvious choice.
Using LinkedIn Campaign Manager you can reach professionals based on their job experience, their company, education, interests, and demographics.
Unfortunately, the cost per click on LinkedIn is often much higher than other paid social channels but if you can convert those clicks into conversions or sales, the return on investment still proves that LinkedIn is worth the investment.
Recommended reading: How to get started with LinkedIn ads
Twitter Ads
Twitter ads have multiple targeting and objective options just like Facebook. You can promote tweets to people based on keywords they use, their interests, demographics, the accounts they follow, and more.
Recommended reading: Twitter Ads Campaigns 101
Get instant results with paid campaigns
PPC is a very powerful marketing tool but it needs to be used properly. Unfortunately, it can be easy to overspend so it’s important to set up and manage any paid campaigns properly to avoid any wasted ad spend.
When done well, paid ads can help your business grow – whether you’re looking for increased brand awareness, growing your email subscribers, or getting more sales.
If you want help with setting up and managing paid campaigns, please email me at hello@jadegillham.co.uk