What to expect with a new SEO campaign
When you’re thinking about making your first investment in SEO, what should you expect from your SEO campaign? Here I’ll explain exactly what goes into an ongoing SEO campaign, so you’ll know what to expect moving forward.
SEO Site Audit
At the start of any SEO campaign, I’ll conduct a full SEO site audit to understand the technical aspects of your website. This is where I can discover any issues and (more importantly) opportunities for optimising your website.
This includes:
- Indexing & crawling
- 404 errors
- Duplicate content issues
- Canonical tags
- Internal links
- Page Titles
- Meta Descriptions
- H1 & H2 Headings
- Schema Markup
- Content Review
Keyword Research
The cornerstone of any SEO campaign is keywords. What are your target audience searching for? What content do you need on your site to match that intent?
Once we have agreed on your target search terms, I’ll set up keyword tracking so we can monitor how your site ranks for keywords over time.
SEO Strategy
Together, the site audit and keyword research, helps to form the basis of an in-depth SEO strategy.
The 6-month SEO strategy is tailored to you and your business. It outlines the work to be carried out month-by-month although it isn’t set in stone. SEO work can change in reaction to results, changes in ranking positions, changes in the competitor landscape and, of course, changes to Google and their algorithms.
So, the SEO strategy becomes a living document that is continually evaluated and referred back to over time.
Implementation
Most of the time I implement the recommendations directly on your website – maintaining an integrated approach. I am proficient with WordPress and Wix and have worked on custom CMS’s too so can make most on-site and content changes myself.
My SEO services are flexible and tailored to your needs so I can liaise with your in-house teams to action my recommendations as needed.
Analytics & Reporting
As with all marketing activities, it’s important to continuously measure and test performance.
I always do regular website monitoring and SEO reporting. Google Analytics and Google Search Console are just two of the tools I use to review your site, identify any issues, highlight what your site is doing well, and monitor how your site’s performance changes over time.
Conclusion
If you’re thinking about getting some expert help with SEO for your business, I’m always happy to have a chat and answer any questions you may have.
So, if you’re looking for an SEO freelancer to optimise your website here in the North East, I can help. Contact me today.