27-point small business SEO checklist

If you’re a marketer who’s been tasked with working on SEO in-house, or you’re doing the SEO for your own business, this 27-point small business SEO checklist I’ve put together should help get you started (or at least point you in the right direction).

Everything I’ve listed should be easily actionable with a bit of research.

Basic Setup

1. Register with Google Search Console

2. Register with Bing Webmaster Tools

3. Claim or create a Google My Business listing

4. Set up a Facebook business page

Keyword Research

5. Conduct keyword research

6. Organise keywords by page

7. Identify any keywords that you don’t have pages for

8. Find long-tail keywords

9. Use a spreadsheet for your keyword research

Website Review

10. Review your website structure

11. Crawl your site to identify any issues

12. Check indexed content

On-site SEO

13. Optimise your page titles

14. Write unique meta descriptions for every page

15. Add image alt tags

Content

16. Flesh out your content

17. Use H1, H2 and H3 headings

18. Add internal links

19. Create a 6-month blog content plan

Local SEO

20. Request links from business partners

21. Add your business to local directory listings

22. Check for NAP consistency

23. Add target location pages

24. Add an Areas Covered page

Analytics

25. Connect up Google Analytics

26. Install Google Tag Manager

27. Set up conversion tracking

The points above should be easily actionable with a bit of research but if you’re looking for a bit of support to walk you through it (or just do the work for you!) just email me or connect with me on LinkedIn.