One-time SEO vs. monthly SEO
Getting visitors and sales through your website is not simply a case of build it and they will come. Without a little Search Engine Optimisation (SEO) help, it will be almost impossible for anyone to find your site through search engines.
Although ongoing monthly SEO is the ideal, an argument can be made for one-time SEO.
One-time SEO is when a site is being built or a client wants their site optimized without the commitment of a monthly retainer or ongoing SEO work. This doesn’t necessarily rule out monthly work in the future, just that it doesn’t continue following this initial ‘boost’.
Front loading the bulk of SEO work when a brand new website goes live can give search engines the time to react which can take a few months.
One-time SEO vs. ongoing SEO
While an initial SEO ‘boost’ is always recommended for new websites, if you have an existing site that you want to grow organically, then it’d probably be best to opt for an ongoing monthly SEO specialist instead.
What are the benefits of ongoing SEO?
- Regular review and analysis of analytics
- Changes made in response to analytical findings
- Content building and tweaking to help increase the chances of being found
- Regular reporting to ensure goals are being met
What are the benefits of one-time SEO?
- Bring a site up to a standard search engines require
- Give search engines time to react before making any changes
- No commitment or subscription
One-time SEO for brand new websites
One-time SEO is perfect for brand new websites – making them a perfect add-on for web designers and developers.
You absolutely could start a monthly SEO campaign straight away with a new site but you won’t have much data to analyse and help inform your decisions. You won’t be able to accurately analyse any weaker areas of the site or identity which direction you need to optimise the site.
Instead, if you did one-time SEO when the site goes live and gave it around 6 months to build up data and find its place in search engine results, you’ll have some valuable historical data that’ll give you an idea of what is and isn’t working on your site. This will help to build a well-informed SEO strategy focussed in the right areas.
One-time SEO for local optimisation
Beyond brand new sites, another example that could benefit from one-time SEO is a small company that is looking for local optimisation. If the current site is not optimised locally at all and fails to even mention the location it could be worth doing the initial optimisation and then waiting a few months to see how the changes you’ve made have affected the site and its rankings.
Waiting for the data to accumulate will better inform your decisions going forward.
An initial SEO boost
So what are some of the SEO activities that can take place as part of this one-time SEO boost?
- Google Analytics & Search Console set up
- Keyword research
- Writing optimised metadata
- Optimising on-site content
- Technical SEO site audit
- Internal link building
- Local link building
- Creation of a 6-month content plan
Although ongoing SEO is the ideal with an SEO specialist (like me!) working on your site on a monthly basis. A one-time sitewide SEO boost definitely has its place. And that place is with brand new site launches and small companies looking for some local SEO support.
Get in touch if you’re after a sitewide SEO boost for your company’s site, or if you’re a web designer/developer looking to partner up with an SEO specialist to work on your client sites before and after they go live.