My 7 step paid social process

While setting up and managing paid social campaigns can be layered and complex, my 7 step process is simple. I’ve shared the steps below that I’ll do if we worked together on social media ads from strategy to execution and reporting.

Step 1: Establish your objectives

First things first – what are your end goals? What are your objectives with the campaigns and who is your target audience?

Understanding your objectives is key to creating a social advertising campaign that aligns with your strategy.

Step 2: Set a budget

Sometimes it’s best to talk about money straight away. It needn’t be an awkward conversation.

If you share an ad spend budget with me I’ll devise a strategy to make sure that your marketing budget is invested in the right places. However, I know that some people are looking for a bit more direction. In that case, I can give you a recommendation based on your objectives.

Step 3: Produce your strategy

Once we’ve established your objectives and budget, I’ll create a paid media strategy – taking your brand guidelines into account – that will get your message across to your target audience in a smart and targeted way.

Step 4: Get creative with visuals

If your paid social strategy needs visual assets, I can either use your existing assets, work with your internal design team, or create some new imagery to suit.

Step 5: Time to execute

This is the action stage. I’ll get the ads up and running on all agreed social platforms.

Step 6: Optimise your campaigns

Social ads are not a set and forget it process. They need to be continuously monitored and optimised. This means that your campaigns will be tweaked to ensure they’re working at optimal performance.

Step 7: Review & assess results

I’ll keep you up-to-date on campaign results with regular reporting. I’ll also share insights and recommendations that can inform future ad campaigns or your wider marketing strategy.

Ready to get started?

Social advertising is a powerful marketing channel that can be leveraged to benefit your business. If you’re looking for a social media ads specialist, get in touch.